6 Practical Ways to Undertake Market Research for Your New Business

Neil JoryMarket Research, MarketingLeave a Comment

6 Practical Ways to Undertake Market Research for Your New Business

One of the most important and challenging aspects of developing your business idea is conducting market research. Yet, to launch a viable, sustainable and successful product or service you need to be able to answer the following questions: In short, will you be able to make money from the venture? The marketing plan is probably the most critical part of … Read More

How to Market Your Small Business on a Shoestring

James WerbMarketing1 Comment

How to market your small business on a shoestring

Okay, so you’ve had a great idea, done your research, put your business plan together and now comes the day you officially start trading. Everything is good, right? Well not exactly. You might have created the greatest product since the iPhone but that’s no good if no-one knows you exist. So what do you do, especially if you’ve got little … Read More

6 Steps to a Great Small Business Brand

James WerbBranding, MarketingLeave a Comment

6 Steps to a Great Small Business Brand

Often one of the first questions for any new business starting out is ‘how can I create a professional looking brand?’ Though most people understand that it’s a vital part of creating their business identity, fewer really know what goes into building a successful brand or how to achieve it. It’s certainly not something just for big companies and there … Read More