Case Study: Bloomin’ Sexy

There’s always a right time to set up a business according retired nurse and co-founder of Newton Abbot based lingerie business, Bloomin’ Sexy.

During her career as a nurse and midwife for the NHS, Carol Westwood noticed that women were suffering from a lack of body confidence after giving birth – most women feel uncomfortable and can’t find good quality lingerie that made them feel fantastic. And that didn’t chafe!

The birth of Bloomin’ Sexy

With business partner Jill who designs the lingerie, Carol set about providing a quality solution for her niche, and together they created Bloomin’ Sexy.

Like a third of women out there who suffer from thigh-chaffing, Carol tried various solutions, from shorn-off leggings to cycling shorts, specialist creams to talcs, but she wanted something feminine and sexy – something that would make her feel proud of her body rather than ashamed.

She searched all over the world, but it seemed sexy and comfy anti-chafe knickers just didn’t exist…so she decided to fill the gap in the market.

From birth to business

So Carol and Jill had the idea, they had the gap in the market and they had the expertise to fill it. But as most business owners find out, it wasn’t always a smooth sail from concept to success.

“I made some silly investments in our business in the past because we didn’t have the advice or support we needed to make those investments viable.” Says Carol. “But now, we are working with Jane Tope from Business Information Point, and feel much more supported and secure that we can ask advice from Jane before making investments.”

“Carol has been great to work with. She is so open to advice and support from her advisor and through her workshop attendance. Carol knows her own products so well that she can make informed decisions herself based on her early experience of knowing what doesn’t work for her.”

Carol says “knowing that there’s someone there to give advice is really important for us, and it was suggested that we needed to get out and about with our brand so that people could feel and see the quality of our products rather than relying on online sales.”

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Get in touch

Please fill in your details below to have a friendly chat with one of our experienced business advisors to help start or grow your business.

Sorry but we aren't currently able to offer business support in Somerset. The good news is that Somerset Business Agency offers fully-funded business support in your area. Visit the Somerset Business Agency website for more information.
Sorry but we aren't currently able to offer business support in North Devon. The good news is that North Devon+ offers fully-funded business support in your area. Visit the North Devon+ website or call 01237 426 426 for more information.
Sorry but we aren't currently able to offer business support in Torridge. The good news is that North Devon+ offers fully-funded business support in your area. Visit the North Devon+ website or call 01237 426 426 for more information.
Sorry but we aren't currently able to offer business support in Torbay. The good news is that Torbay Development Agency offers fully-funded business support in your area. Visit the TDA website or call Kim Thornton on 01803 207 948 for more information.
Sorry but we aren't currently able to offer business support in Plymouth. The good news is that Outset offers fully-funded business support in your area. Visit the Outset website or call Graham Leigh on 0800 587 7707 for more information.

Tick this box to subscribe to our email list. We will send you updates on upcoming free workshops, small business related news and articles as well as local funding and support no more than twice a month. We never sell or share your details with third parties and you can unsubscribe at any time.