Have you ever met someone and thought “I just don’t trust them” or “I just didn’t take to them”? Did that encourage you to buy a product or service from them? Probably not. Now, put yourself in the position of a potential customer of your business. What do you think people will think about you when they first meet you … Read More
It’s no surprise that small businesses don’t generally have much money to invest in their marketing. In fact the average annual marketing budget for small and medium-sized enterprises (SMEs) is only £24,000. Coming up with cost-effective ways to promote your business that provide a good return on investment is key especially when budgets are so tight. While it’s still possible … Read More
I have heard at many workshops and networking events of the opportunities there are for small businesses to use videos of themselves to promote their personality, knowledge, unique selling points and their working environment in a far more creative and colourful way than one dimensional words or images. There has been a notable shift over the past few years from … Read More
It’s a fairly typical scenario. You’ve developed your business idea, refined your marketing message, acquired a great domain name and your website is nearly ready to go. All you need now are some great pictures to support your carefully crafted words. Simple, let’s grab a few pictures from Google images. As long as there’s no copyright symbol you’ll be fine, … Read More
One of the most important and challenging aspects of developing your business idea is conducting market research. Yet, to launch a viable, sustainable and successful product or service you need to be able to answer the following questions: In short, will you be able to make money from the venture? The marketing plan is probably the most critical part of … Read More
Okay, so you’ve had a great idea, done your research, put your business plan together and now comes the day you officially start trading. Everything is good, right? Well not exactly. You might have created the greatest product since the iPhone but that’s no good if no-one knows you exist. So what do you do, especially if you’ve got little … Read More
Often one of the first questions for any new business starting out is ‘how can I create a professional looking brand?’ Though most people understand that it’s a vital part of creating their business identity, fewer really know what goes into building a successful brand or how to achieve it. It’s certainly not something just for big companies and there … Read More
