Have you ever met someone and thought “I just don’t trust them” or “I just didn’t take to them”? Did that encourage you to buy a product or service from them? Probably not. Now, put yourself in the position of a potential customer of your business. What do you think people will think about you when they first meet you … Read More
It’s no surprise that small businesses don’t generally have much money to invest in their marketing. In fact the average annual marketing budget for small and medium-sized enterprises (SMEs) is only £24,000. Coming up with cost-effective ways to promote your business that provide a good return on investment is key especially when budgets are so tight. While it’s still possible … Read More
I have heard at many workshops and networking events of the opportunities there are for small businesses to use videos of themselves to promote their personality, knowledge, unique selling points and their working environment in a far more creative and colourful way than one dimensional words or images. There has been a notable shift over the past few years from … Read More
It’s a fairly typical scenario. You’ve developed your business idea, refined your marketing message, acquired a great domain name and your website is nearly ready to go. All you need now are some great pictures to support your carefully crafted words. Simple, let’s grab a few pictures from Google images. As long as there’s no copyright symbol you’ll be fine, … Read More
