Call for business advice
How to get your retail business ready for Christmas
Whether your shop is in bricks-and-mortar form, online or both, here are our top tips for getting your retail business ready for Christmas.
How to start a business: Our 10-step guide
Starting a business comes with a rollercoaster of emotions, from excitement to feeling daunted. Suddenly, there’s a lot to think about. If you’re not sure what to tackle next, check out our 10-step guide on how to start a business.
Four ways to gain & maintain the competitive edge for your small business
Setting your business apart helps you attract new customers and retain existing ones. Here we talk about how to gain and maintain the competitive edge for your small business.
How to build customer loyalty
Rewarding and building customer loyalty is more important than ever. Read our in-depth guide on how to build customer loyalty in today’s challenging landscape – and how to keep it.
Personal Branding Tips for Small Businesses
Have you ever met someone and thought “I just don’t trust them” or “I just didn’t take to them”? Did that encourage you to buy a product or service from them? Probably not. Now, put yourself in the position of a potential customer of your business. What do you think people will think about you when they first meet you … Read More
4 Reasons You Should Have a Small Business Blog
It’s no surprise that small businesses don’t generally have much money to invest in their marketing. In fact the average annual marketing budget for small and medium-sized enterprises (SMEs) is only £24,000. Coming up with cost-effective ways to promote your business that provide a good return on investment is key especially when budgets are so tight. While it’s still possible … Read More
Using Video to Effectively Promote Your Business
I have heard at many workshops and networking events of the opportunities there are for small businesses to use videos of themselves to promote their personality, knowledge, unique selling points and their working environment in a far more creative and colourful way than one dimensional words or images. There has been a notable shift over the past few years from … Read More
How to Legally Use Images for Your Business Website
Updated 9th October, 2024 It’s a fairly typical scenario. You’ve developed your business idea, refined your marketing message, acquired a great domain name and your website is nearly ready to go. All you need now are some great pictures to support your carefully crafted words. Simple, let’s grab a few pictures from Google images. As long as there’s no copyright … Read More
6 Practical Ways to Undertake Market Research for Your New Business
One of the most important and challenging aspects of developing your business idea is conducting market research. Yet, to launch a viable, sustainable and successful product or service you need to be able to answer the following questions: Who are your target customers? Who are your competitors and what are their strengths and weaknesses? What price will customers pay? How … Read More
How to Market Your Small Business on a Shoestring
Okay, so you’ve had a great idea, done your research, put your business plan together and now comes the day you officially start trading. Everything is good, right? Well not exactly. You might have created the greatest product since the iPhone but that’s no good if no-one knows you exist. So what do you do, especially if you’ve got little … Read More
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