Taking Your Business Online
This workshop is for East Devon residents, not currently trading or registered with HMRC .
Having an online presence for your new business is virtually essential as consumers are increasingly turning to the internet to research products, services and brands. If that isn’t convincing enough, a survey of over 2,000 small and micro-businesses by website provider 123-Reg found that businesses with a website were 51 per cent more likely to grow than those without.
The good news is that starting a website for your business is easier and cheaper than ever before. Gone are the days when you had to be a coding mastermind, as the likes of WordPress, Shopify and Squarespace make creating a website possible for those with only basic IT skills. There’s really no excuse not to have an online presence and your customers will expect to find you there.
In this free workshop we will take you through the process of how to create an effective website for your new business. We will look at the key principles that make an effective business website including design and content considerations when building your site as well as the platforms available to you.
We will cover:
- Why do you need a website?
- What is a website and the key things you need (hosting, domain name, etc.)
- What makes a good website
- Setting your online strategy – What is your website designed to do?
- How Google works and the importance of content
- Basic Search Engine Optimisation
- Branding, values, colours and functionality
- Your market, niches and keywords
- Other elements of your online strategy – email, social media, CRM
- GDPR and security
- Basic design, layouts and templates
- Analytics, statistics and monitoring
- Developing and improving your website
The workshop is run by one of our highly experienced business advisors who has a wealth of knowledge across a huge variety of business stages and sectors. They know exactly what it takes to plan and launch a successful and sustainable business.
This workshop is part of our three part series to help you get your business idea off the ground. We’re also delivering two other workshops covering business fundamentals and how to launch your business. You can find details by following the links below:
To be eligible to attend this free workshop you need to be based in East Devon and not currently trading or registered with HMRC. If you are unsure about whether you are based in East Devon, you can check by entering your postcode into the Government Council Checker.
If you have any questions about the eligibility criteria or information you need to bring with you please call us on 01837 659 059 before making a booking to avoid disappointment on the day.