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DTSTART;TZID=Europe/London:20261105T093000
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DTSTAMP:20260917T092203
CREATED:20260904T143628Z
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UID:10000610-1793871000-1793881800@businessinfopoint.co.uk
SUMMARY:Preparing your website for AI-Powered Search
DESCRIPTION:The way people find businesses online is changing. Find out how to get your small business ready for AI-powered search\n\n\nAs AI-powered search tools such as ChatGPT\, Microsoft Copilot and Google AI Overviews become part of everyday life\, the way people find businesses online is changing. Traditional search engine optimisation (SEO) remains important\, but organisations must also understand how AI systems discover\, interpret and recommend information. \nThis practical workshop explores the shift from search engines to answer engines and introduces the principles of Generative Engine Optimisation (GEO). Participants will learn how AI tools find information\, what makes content more likely to be referenced by AI systems\, and how to improve their online presence to remain visible in an increasingly AI-driven world. \nParticipants will leave with: \n– A practical understanding of AI-powered search and discovery. \n– A checklist for assessing AI search readiness. \n– Three immediate actions they can implement straight away. \n– Three medium-term improvements to plan for. \n– A prioritised action plan tailored to their organisation. \n– A clearer understanding of where further support may be beneficial. \nIdeal for small business owners\, marketers\, website managers\, communications teams and organisations that want to remain visible as customer search behaviour evolves. \nEligibility\nThis workshop is delivered as part of the Devon Business Support programme. The programme is open to established businesses\, farmers and aspiring entrepreneurs based in: \n\nEast Devon\nExeter\nMid Devon\nTeignbridge\nSouth Hams\nWest Devon\n\nPlease note that a registration form will be required of all attendees as part of the funders’ participation requirements.
URL:https://businessinfopoint.co.uk/workshops/preparing-your-website-for-ai-powered-search/
LOCATION:Online\, United Kingdom
CATEGORIES:Digital,Marketing
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ORGANIZER;CN="Cosmic":MAILTO:info@cosmic.org.uk
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DTSTART;TZID=Europe/London:20261201T093000
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DTSTAMP:20260917T092203
CREATED:20260904T143947Z
LAST-MODIFIED:20260904T144307Z
UID:10000612-1796117400-1796128200@businessinfopoint.co.uk
SUMMARY:AI for Marketing Content that still sounds like you
DESCRIPTION:A practical workshop for small businesses that want to use AI without losing their own voice & identity\n\n\nAI For Marketing Content That Still Sounds Like You is a practical workshop for small businesses that want to use AI without losing their own voice. \nLearn how to brief AI clearly\, build reusable business voice prompts\, improve drafts\, repurpose one idea into several marketing outputs\, and use AI cautiously to interpret simple marketing data. \nThe session keeps human judgement at the centre\, covering tone\, accuracy\, context\, customer understanding and final approval. \nYou’ll leave with practical prompts\, one improved piece of content\, a small set of content\, and a clear next step to test over the following week. \nEligibility\nThis workshop is delivered as part of the Devon Business Support programme. The programme is open to established businesses\, farmers and aspiring entrepreneurs based in: \n\nEast Devon\nExeter\nMid Devon\nTeignbridge\nSouth Hams\nWest Devon\n\nPlease note that a registration form will be required of all attendees as part of the funders’ participation requirements.
URL:https://businessinfopoint.co.uk/workshops/ai-for-marketing-content-that-still-sounds-like-you/
LOCATION:Online\, United Kingdom
CATEGORIES:Marketing
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ORGANIZER;CN="Cosmic":MAILTO:info@cosmic.org.uk
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