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Digital Marketing Strategies for Diversified Farm Businesses

17 October - 10:00 am to 12:30 pm

Free
A workshop for those running a diversified farm, who want to explore digital marketing strategies to boost their business

Digital marketing is important when diversifying your Farm, because it allows you to reach your customers where they are already spending time: online.

By using digital marketing channels such as search engines, social media, and email, you can connect with potential and current customers in a more meaningful and relevant way.

Here are some of the benefits of digital marketing:

  • It’s measurable. With digital marketing, you can track your results and see exactly how your campaigns are performing.
  • It’s scalable. Digital marketing is a scalable form of marketing, which means you can easily increase or decrease your budget as needed. This makes it ideal for businesses of all sizes.
  • It’s targeted. With digital marketing, you can target your ads to specific audiences based on their interests, demographics, and other factors. This helps you reach the people who are most likely to be interested in your products or services.
  • It’s engaging. Digital marketing is a great way to engage with your audience and build relationships. By creating interesting and relevant content, you can attract attention and keep people coming back for more.
  • It’s affordable. Digital marketing is a cost-effective form of marketing, especially when compared to traditional forms of marketing such as print and TV advertising.

If you’re looking for a way to reach your target audience and grow your business, digital marketing is a great option. With its many benefits, digital marketing can help you achieve your marketing goals and take your business to the next level.

Workshop details:

This is an online session, delivered via Zoom. Joining details will be sent to you 48 hours before the workshop. This session is being delivered by digital skills specialists and social enterprise, Cosmic.

Eligibility:

This workshop is part of the Future Farming Resilience programme & is available to any farmer or land manager in Devon, Somerset, Dorset, Cornwall, or the Isles of Scilly currently in receipt of BPS payments.