The pros & cons of ChatGPT and other AI chatbots

Updated 7 October, 2025

ChatGPT and other AI-based tools are changing the face of the internet and pushing boundaries in how we do business. There are many language processing bots out there, but ChatGPT and Google’s Gemini are now advancing at lightning speed.

These tools have been developed specifically for generating conversational-style text that can be used in all sorts of business applications. There are multiple benefits to using AI tools for your business, but there are also things to be aware of. This article examines what you should consider when using AI tools for your business.

The benefits of ChatGPT

When used in the right way, chatbot tools like ChatGPT carry huge opportunities for companies. They can shift the needle in terms of productivity, automating repetitive work and processes. Here are some of the ways in which they can be applied:

• Compiling research
• Summarising data and reports
• Drafting marketing content
• Writing computer code
• Automating repetitive tasks
• Streamlining the customer onboarding process
• Automating customer service tasks.

Customer service is being flagged as a huge area for potential growth in the use of AI technology. Businesses can use it to generate automated replies to customer queries, improving response time. But, on the flip side, customer service staff may increasingly be taken out of the picture, and there is growing concern among many sectors that AI may replace humans in many roles.

The risks of ChatGPT

While the advancement of AI chatbots has been met with excitement in many areas, an equal amount of fear is growing as we realise just how powerful this technology is. Naturally, many are concerned it will replace people’s jobs. Anyone who writes or provides any kind of information – customer service agents, marketers, web developers, content creators, translators, legal assistants, and journalists, to name a few – could expect their livelihoods to be impacted by chatbots as they progress further.

There’s also a big fear over the security of using AI chatbots. Experts have warned of their ability to spread vast amounts of misinformation in such a convincing, human style that it will become increasingly harder to distinguish what is true and what is not. Cyber criminals will be able to leverage this to their advantage, developing more authentic-sounding scams, and typical signs of fraud such as poor spelling or grammar will be much harder to spot.

There are big concerns around people’s privacy, too. As a user, every time you input a request into a chatbot, it is learning. You’re sharing not only the subject matter you’re interested in but also your device information and data that can reveal your IP address and location. This is standard practice for many Software as a Service (SaaS) businesses - many of the apps on your computer or mobile phone will be doing the same. But it's something to be mindful of. One of the best ways to mitigate the risk is not to include any sensitive information in your prompts.

ChatGPT: Friend or foe?

When it comes to concerns over people’s livelihoods, it’s worth remembering that for every technological breakthrough in recent human history – from phones to cars to the internet – more jobs have been created in new areas than have been destroyed. So if you’re a business owner with a nervous customer service team, or if you’re a freelancer worrying that work will dry up, think again. Generative AI can help reduce some of the leg work leaving you more time to focus on the important parts of your job such as building meaningful customer engagement, refining content, giving more time to creativity, and developing new products or services.

While chatbots can be useful at work for certain tasks, use them with caution. Avoid inputting any kind of sensitive data as you could be breaching GDPR and don’t input confidential company information of any sort. Rather like a pet python, handle it with caution.

Ultimately, the more chatbots are used for the things we read every day, the more ‘vanilla’ the online world will become. Because of that, the intrinsic human qualities of personality and creativity will become all the more essential in your business communications. And authentic human connection will have greater importance than ever.

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