Setting your business apart helps you attract new customers and retain existing ones. Here we talk about how to gain and maintain the competitive edge for your small business.
One of the most important and challenging aspects of developing your business idea is conducting market research. Yet, to launch a viable, sustainable and successful product or service you need to be able to answer the following questions: Who are your target customers? Who are your competitors and what are their strengths and weaknesses? What price will customers pay? How … Read More
