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How to Trademark Your Business Name in the UK
Starting and growing a business takes time, energy and creativity. Your business name, logo and brand identity become valuable assets as your reputation grows. But many small businesses forget an important step: protecting those assets legally.
If you’ve invested time building your brand, trademarking it can help stop competitors from copying or misusing it. The good news is that registering a trademark in the UK is more accessible than many people realise, even for businesses with limited budgets.
This guide explains how to trademark a business name in the UK, how much it costs, and when it’s worth doing.
What is a trademark?
A trademark is a form of intellectual property protection that allows you to legally protect elements of your brand. In the UK, you can trademark things such as your business name, brand name, logo, slogan, tagline, or product name.
Once registered, a trademark gives you exclusive rights to use that mark for specific goods or services within the UK. In simple terms, it helps ensure that customers associate your brand with your business alone. Without trademark protection, another company could potentially use a similar name or logo, which would not only lead to confusion but also damage your brand.
Do you need to trademark your business name?
Not every small business needs a trademark immediately, but there are situations where it becomes increasingly important. You may want to consider trademarking your business name if:
- Your brand is central to your reputation
- You are investing heavily in marketing
- You operate online or nationally
- You plan to grow or franchise
- You want to license or sell your brand in the future.
For example, if your business relies on brand recognition, online visibility or a distinctive name, protecting it early can prevent problems later.
Many entrepreneurs only realise the importance of trademark protection for small businesses after encountering a copycat brand, which can be a costly and lengthy process to resolve.
How to trademark a business name in the UK
The UK trademark process is handled by the UK Intellectual Property Office (IPO). You can apply yourself online without needing a solicitor, which keeps costs lower if your budget is limited. Here, we outline the basic process:
1. Check if the name is already taken
Before applying, it’s important to check whether a similar trademark already exists.
You can search the UK trademark database on the IPO website to see whether your business name or something very similar has already been registered.
Look for identical names, very similar spellings and similar logos or branding.
If a similar trademark already exists in your industry, your application may be rejected. It’s wise to research this yourself first before you apply – this can save time and application fees.
2. Choose the correct trademark class
When you register a trademark, you must specify what type of goods or services it covers. These are known as trademark classes.
For example:
- Class 25 – Clothing
- Class 35 – Marketing or advertising services
- Class 41 – Education and training
- Class 43 – Hospitality services
Your trademark protection only applies within the classes you select. Many small businesses choose one or two classes initially to keep costs manageable.
3. Submit your trademark application
You can apply directly through the UK IPO website. This makes it relatively affordable and accessible compared with other forms of legal protection.
You’ll need to provide your name and business details, the trademark (name, logo, or phrase), and the classes you want protection for.
4. Examination and publication
Once submitted, the IPO will examine your application to ensure it meets trademark rules.
They will check:
- Whether the name is distinctive
- Whether similar trademarks already exist
- Whether it complies with legal requirements
If accepted, your application will be published in the UK trademark journal. This allows other businesses to raise objections if they believe your trademark conflicts with theirs.
5. Registration
If no objections are raised within two months, your trademark will be registered. You’ll receive a certificate of registration, confirming your legal rights. A UK trademark typically lasts 10 years, and it can be renewed indefinitely.
How much does it cost to trademark a business name in the UK?
For most small businesses, the cost is relatively modest. The basic cost to trademark a business name in the UK is currently (as of March 2026):
- £170 for one class, applying online. Paper applications are £200.
- £50 for each additional class
Many small businesses apply themselves to save money. However, if your brand is particularly valuable or complex, it may be wise to consult a trademark solicitor for more in-depth guidance.
Common trademark mistakes small businesses make
Trademark applications are often rejected because of avoidable mistakes. Here are some of the most common:
Choosing a name that is too generic
Words that simply describe your product or service are harder to protect. For example, “Exeter Coffee Shop” or “Quality Cleaning Services”. More distinctive names are easier to trademark and build stronger brands.
Not checking existing trademarks
Failing to search the UK trademark database is a common issue. If a similar trademark already exists, your application may be rejected, and your application fee is not refunded. Always do your research first.
Registering too late
Some businesses wait until their brand becomes successful before trademarking it, but this can create risks if someone else registers a similar trademark first. If your business name is central to your identity, it’s often better to protect it earlier.
Choosing the wrong trademark class
Choosing the wrong class can mean a worthless registration and weakening your protection. To check which classes apply to your business, the IPO website provides guidance and examples.
Is trademarking worth it for small businesses?
In many cases, trademark registration becomes increasingly valuable as the business grows. It can help protect your brand identity, prevent competitors from copying your name, and build credibility with customers.
It can also help you strengthen your business value and prepare for expansion, if you’ve got your eye on growth. Even if your business is still small, your brand reputation may already be an important asset. Protecting it early can save significant time and stress later.
Your brand is more than a name or logo. It represents the trust, reputation and recognition you’ve worked hard to establish over time. Understanding how to trademark a business name in the UK is an important step in protecting that value.
Fortunately, the process is relatively straightforward and affordable for most small business owners. With a little research and planning, you can apply directly through the UK Intellectual Property Office and secure legal protection for your brand.
For entrepreneurs investing time and energy into building a business, trademarking your brand can be a smart and practical step toward long-term security and growth.
Are you a business owner in Devon or Somerset? Would you like some free advice on any of the areas covered in this article, or on any other business challenges you’re facing? We’re here to help. Take a look at our current business support programmes here to see what’s available right now and to check your eligibility.
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