Marketing for Agricultural Businesses

Overview

Since farm funding has changed, many farms are considering diversifying to supplement their incomes and build more resilient businesses. Even farms with well-established diversification plans may be thinking about marketing for the first time, or considering how improving their marketing could help them to grow their business. In this workshop, we will consider the importance of marketing for farm businesses at different stages, covering:

• An outline of various marketing approaches, including the pros and cons of each and some easy wins
• Some successful examples of agricultural marketing
• First steps / next steps in starting or promoting your marketing

Following the presentation, there will be an open forum for attendees to ask questions. Questions may also be submitted in advance, when registering for the event. After the event, Flame Marketing will send out a copy of their workbook, to help with creating a basic marketing plan.

Eligibility

This workshop is available to any farmer or land manager in Devon currently in receipt of BPS payments.

To be eligible to participate in the Future Farming Resilience project and receive subsequent 1:1 support or attend further workshops, you will be required to complete a Monitoring Information form. Forms will be provided by your advisor, at a workshop, or emailed to you after an online workshop. Please ensure forms are completed swiftly. Please be aware that BIP may limit further access to specialist workshops or 1:1 advice, if the form is not completed.

If you have any questions please call us on 01837 659 059 or email team@businessinfopoint.co.uk. Please check our privacy policy and Devon County Council’s privacy policy to see how we store and manage your submitted data.